Sans Superellipse Iljo 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Tactic Round' and 'Tactic Sans' by Miller Type Foundry and 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logotypes, packaging, athletic, impactful, speedy, techy, assertive, display impact, convey motion, modern branding, high visibility, rounded, squared, blocky, compact, slanted.
A heavy, forward-slanted sans with superelliptical construction: round forms feel like softened rectangles, and corners resolve into broad radii rather than sharp points. Strokes are consistently thick with minimal modulation, producing solid silhouettes and strong ink presence. The design is wide-set with a tight, compact feel created by large counters that stay open but are framed by dense strokes; curves and straight segments transition with smooth, engineered geometry. Terminals are blunt and clean, and the overall rhythm favors stable, blocklike shapes with a slight aerodynamic lean.
Best suited to display settings where bold presence is needed: sports and esports identities, event posters, product packaging, and punchy campaign headlines. It also works well for badges, labels, and UI hero text where a modern, high-impact voice is desired, but it will be most effective when used in short to medium lines rather than dense body text.
The tone is energetic and forceful, leaning into sports, racing, and action-oriented branding. Its slant and mass suggest motion and urgency, while the rounded-rect geometry adds a modern, industrial polish rather than a handmade feel. Overall it reads as confident, loud, and contemporary.
The design appears intended to deliver maximum impact with a sense of speed and modernity, using softened-rectangular forms to keep the weight approachable and contemporary. The consistent stroke mass and clean terminals prioritize clarity at large sizes and strong brand recognition.
The uppercase and figures project a strong, logo-ready presence, while the lowercase maintains a streamlined, utilitarian texture suitable for short bursts of copy. Numerals match the same rounded-rectangle logic, reinforcing a cohesive, engineered look across alphanumerics.