Sans Normal Amkif 14 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, signage, headlines, brand systems, posters, modern, neutral, friendly, confident, functional, clarity, versatility, modern utility, approachability, robustness, geometric, rounded, clean, sturdy, open.
A sturdy, rounded sans with largely circular bowls and clean, unmodulated strokes. Curves are smooth and generously rounded, while terminals are mostly square-cut, creating a clear, contemporary texture. Counters are open and legible, with straightforward proportions and a steady rhythm across upper- and lowercase. Figures are simple and robust, matching the overall even color and practical, no-fuss construction.
It performs well in interface typography and product labeling where clarity and consistency are priorities, and it scales effectively for headings and short display lines due to its solid weight and open forms. The balanced, neutral character also suits brand systems that need a contemporary sans without a strong stylistic tilt.
The overall tone is modern and approachable, balancing friendliness from its rounded geometry with a confident, matter-of-fact presence. It reads as straightforward and dependable rather than expressive or ornamental, making it feel familiar and easy to trust in everyday communication.
The design intent appears to be a versatile, geometric-leaning sans optimized for clear reading and broad usability. Its rounded construction and straightforward detailing suggest an aim for friendly modernity while maintaining a strong, practical typographic voice.
Uppercase forms are broad and stable, and lowercase shapes keep clear differentiation with simple, workmanlike details (notably in the single-storey constructions and compact joins). Spacing appears comfortable and consistent, supporting dense setting without becoming cramped.