Sans Normal Kikoh 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Guanabara Sans' by Plau and 'PTL Maurea' by Primetype (names referenced only for comparison).
Keywords: ui labels, headlines, signage, branding, captions, clean, modern, brisk, technical, sporty, emphasis, clarity, versatility, speed, oblique, humanist, rounded, open, crisp.
A slanted, monolinear sans with rounded bowls and smooth, continuous curves. Strokes stay even and crisp, with softly eased joins that avoid sharp calligraphic tension. Proportions are fairly compact with open apertures and generous counters, keeping letters clear even in the italic angle. The lowercase shows simple, sturdy constructions (single-storey forms where expected) and the figures read as straightforward lining numerals with round geometry and consistent stroke weight.
Well-suited to interface labels, navigation, and short blocks of text where an italic voice is needed without losing clarity. It can also work effectively in headlines, wayfinding and environmental graphics, and brand systems seeking a clean, motion-forward sans. The even strokes and open counters make it a solid option for captions and informational typography at moderate sizes.
The overall tone feels contemporary and efficient, with a forward-leaning pace that suggests motion and emphasis. Its rounded construction keeps it approachable while the clean, no-nonsense outlines maintain a practical, utilitarian mood.
The design appears intended as a versatile italic sans that prioritizes clarity and consistency while adding dynamism through a steady oblique angle. Its rounded, low-friction curves and even color suggest a focus on contemporary, functional typography rather than decorative expression.
The italic is pronounced enough to function as an emphasis style on its own, and the forms maintain good differentiation between similar shapes through open counters and clear terminals. Round letters (C/G/O/Q) and diagonals (K/V/W/X/Y) share a consistent rhythm, helping the alphabet feel cohesive in running text.