Serif Contrasted Viju 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, book covers, branding, formal, dramatic, editorial, luxury, classic, impact, elegance, prestige, vertical stress, hairline serifs, sharp terminals, crisp edges, display scale.
A high-contrast serif with strongly emphasized verticals and thin hairlines, producing a crisp, engraved-like rhythm. Serifs are fine and sharp with little visible bracketing, and terminals are clean and decisive, giving the letterforms a polished, formal finish. Proportions skew broad, with open counters and firm, blocky silhouettes in the heavier strokes; curves (notably in C, G, O, and S) show clear vertical stress. The numerals and lowercase share the same assertive contrast and sturdy presence, with compact details that read best when given enough size and spacing.
Best suited to display typography such as headlines, magazine mastheads, posters, and book-cover titles where its contrast and crisp serifs can be appreciated. It can also serve upscale branding and packaging, particularly when set in larger sizes with ample tracking and leading to maintain the sharp hairline character.
The overall tone is authoritative and refined, with a dramatic sparkle from the contrast that feels tailored for premium, ceremonial, or high-status messaging. It suggests tradition and seriousness, but the bold presence also adds theatrical punch suitable for attention-leading typography.
The design appears intended to deliver a classic, high-contrast editorial voice with strong impact: broad, confident forms paired with delicate hairlines for sophistication and visual drama. It prioritizes presence and elegance in prominent settings rather than quiet, continuous reading at small sizes.
In the sample text, the dense black weight and fine hairlines create strong texture contrast within words, making it especially striking for short lines and emphatic phrases. At smaller sizes or in tightly set paragraphs, the delicate hairlines and tight internal details can visually soften or fill in compared to the dominant stems, so generous size and careful spacing help preserve clarity.