Serif Contrasted Utly 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'New Bodoni DT' by DTP Types, 'Mafra Display' and 'Mafra Headline' by Monotype, and 'Operetta' by Synthview (names referenced only for comparison).
Keywords: headlines, editorial, fashion, branding, packaging, luxury, dramatic, classic, impact, elegance, premium, vertical stress, sharp serifs, hairline joins, crisp terminals, teardrop terminals.
A high-contrast serif with dominant vertical stems and extremely thin connecting hairlines. Serifs are sharp and pointed with minimal bracketing, producing a crisp, cut-paper silhouette. Curves show vertical stress and tight apertures, while counters stay compact against the heavy strokes, giving the face a sculpted, editorial rhythm. Lowercase features include ball/teardrop terminals (notably on forms like a, c, f, j, y), with a slightly calligraphic snap at joins and terminals. Numerals follow the same contrast logic, mixing heavy main strokes with delicate transitions for a refined, display-forward texture.
Best suited to headlines, covers, pull quotes, and short editorial blocks where its contrast and fine details can be appreciated. It also fits luxury branding, cosmetics and fragrance packaging, and event collateral where a polished, high-end voice is desired.
The tone is poised and high-fashion, with a dramatic, premium feel driven by stark contrast and razor-fine details. It reads as confident and classical rather than playful, leaning toward a magazine and luxury-brand sensibility.
The design appears intended as a display serif that amplifies vertical stress and contrast for maximum elegance and impact, pairing classical proportions with crisp, modern sharpness. It aims to deliver a premium, editorial look with strong typographic presence in large sizes.
At larger sizes the hairlines and sharp serifs create an elegant sparkle, while in denser settings the strong verticals can form a pronounced stripe pattern. The overall impression is clean and precise, with a contemporary sharpness applied to a traditional serif model.