Sans Normal Utbas 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, advertising, posters, ui labels, modern, energetic, sporty, clean, friendly, emphasis, modernization, motion, clarity, versatility, oblique, geometric, rounded, crisp, forward-leaning.
This typeface is a slanted, low-contrast sans with a clean, geometric backbone and softly rounded curves. Strokes stay fairly even throughout, with smooth joins and compact terminals that keep the texture tight and consistent. Counters are open and circular, and the overall proportions feel balanced and legible, with a steady rhythm across both uppercase and lowercase. Numerals follow the same oblique construction, reading clear and contemporary with simple, streamlined shapes.
It works well for branding and campaign graphics that benefit from a dynamic, forward-leaning voice. The clear shapes and even stroke weight also suit UI labels, product packaging, and short editorial callouts where a modern sans italic can add emphasis while staying readable.
The forward slant gives the font a sense of motion and momentum, lending a modern, active tone without becoming aggressive. Its rounded geometry and even color keep it approachable and functional, making it feel contemporary and practical rather than formal.
The design appears intended as a versatile oblique sans that combines geometric clarity with a subtle sense of speed. It prioritizes clean outlines and consistent texture to perform reliably in display and text-support roles while projecting a contemporary, energetic character.
The letterforms maintain a consistent angle and spacing that produces a cohesive line of text, especially in longer passages. Round characters and diagonals sit comfortably together, helping headlines and short blocks feel smooth and continuous.