Sans Normal Rukip 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to '210 Gulim' and '210 MGothic' by Design210, Korean Fonts; 'HF HySans' by HyFont Studio; 'Mute Arabic Variable' by Indian Type Foundry; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui, web, branding, editorial, signage, clean, friendly, modern, approachable, neutral, versatility, legibility, friendly tone, modern clarity, rounded, soft terminals, open counters, humanist, even color.
A clean sans serif with rounded construction and softened stroke endings that keep the texture smooth and even. Curves are generous and open, with circular bowls and wide apertures that maintain clarity in letters like C, G, e, and s. Strokes are low in contrast and consistently weighted, while joins and intersections stay tidy and unobtrusive. The lowercase shows a straightforward, readable skeleton with a single-storey a and g, a simple t with a short crossbar, and a modest-shouldered r; numerals are clear and gently rounded, with an open-top 4 and a simple 1.
Well-suited for interface and product typography, where clarity and a smooth, contemporary texture are priorities. It also works well for brand systems, marketing copy, and editorial layouts that need a friendly sans voice, and can hold up in signage or labels thanks to its open forms and straightforward numerals.
The overall tone is modern and approachable, leaning toward friendly neutrality rather than stark minimalism. Rounded details soften the voice, making it feel welcoming and contemporary without becoming playful or quirky.
The design appears intended as a versatile everyday sans: clean and modern with subtly rounded shaping to improve readability and soften the overall feel. Its restrained details and open geometry suggest a focus on broad usability across digital and print contexts.
Spacing appears comfortable and the rhythm is steady, producing an even “text gray” in the sample paragraph. The forms favor legibility through open counters and uncluttered details, helping the design stay calm at both display and paragraph sizes.