Sans Normal Asrat 21 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'CF Panoptik' by Fonts.GR, and 'Neue Kabel' by Linotype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, clean, friendly, modern, neutral, approachable, versatility, legibility, neutrality, clarity, rounded, open apertures, humanist, soft terminals, even rhythm.
This typeface is a clean sans with gently rounded construction and smooth curves balanced by straight stems. Stroke weight appears even throughout, with soft, slightly tapered joins and terminals that avoid harsh corners. Counters are open and generous, and many forms show a subtly humanist flow rather than rigid geometry, helping maintain clear letter differentiation. Proportions feel balanced and readable, with a steady baseline and consistent spacing that produces an even, calm texture in paragraphs.
It suits UI and product text, where open forms and an even rhythm help maintain clarity across sizes and screens. The steady paragraph color makes it a good option for body copy in editorial layouts, and the straightforward uppercase works well for labeling and signage. For branding, it fits projects that want a contemporary, friendly neutrality without stylized quirks.
The overall tone is modern and approachable, with a quiet friendliness coming from the rounded bowls and softened terminals. It reads as neutral and practical rather than flashy, suitable for interfaces and everyday communication where clarity is the priority. The character is contemporary and unobtrusive, projecting simplicity and ease.
The design appears intended as a versatile, general-purpose sans focused on clarity and consistency. Its rounded, human-friendly shaping suggests an aim to feel modern and approachable while staying restrained enough for long-form reading and functional typography.
Uppercase forms are straightforward and sturdy, while lowercase letters keep a clean, open structure that supports legibility at smaller sizes. The numerals match the letters’ smooth, rounded rhythm and avoid sharp, high-contrast details, maintaining a cohesive color across mixed text.