Sans Normal Osmiw 21 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont, 'Corelia' by Hurufatfont, 'Brignell Square' by IB TYPE Inc., and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, modernity, approachability, rounded, blocky, compact, high impact, clean.
A heavy, rounded sans with broad, even strokes and smooth, circular counters. Letterforms are compact and sturdy, with gently softened corners that keep the texture dense without feeling harsh. Curves are generous and consistent (notably in C, G, O, and S), while diagonals and joins remain crisp, producing a solid, contemporary rhythm in both caps and lowercase.
This font performs best in display contexts where weight and clarity matter: headlines, short subheads, posters, branding marks, packaging, and wayfinding or signage. Its dense texture and rounded forms help it stay readable and cohesive at large sizes and in high-contrast layouts.
The overall tone is confident and approachable, balancing strong presence with a friendly, rounded finish. It reads as modern and utilitarian rather than delicate or formal, suited to messages that need to feel direct and upbeat.
The design appears intended as a strong, contemporary sans for attention-grabbing typography, combining robust stroke weight with rounded geometry to remain friendly while delivering high impact.
Capitals are wide and stable, and lowercase forms maintain a uniform, assertive color in text. Numerals are bold and highly legible at display sizes, with simple, no-nonsense shapes that match the letterforms’ rounded geometry.