Sans Faceted Astu 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Manufaktur' by Great Scott, 'Tradesman' by Grype, 'First Prize' by Letterhead Studio-VG, and 'Amboy' by Parkinson (names referenced only for comparison).
Keywords: headlines, posters, logos, sportswear, game ui, industrial, sporty, futuristic, tough, arcade, impact, branding, modern edge, retro-tech, durability, chamfered, angular, blocky, geometric, compressed counters.
A heavy, angular display sans built from straight strokes and chamfered corners, replacing curves with crisp facets. Letterforms are compact and block-like, with squared bowls and tight interior counters that read as punched-out rectangles or notches. Stroke weight remains consistent throughout, emphasizing a solid silhouette and strong vertical rhythm, while diagonals and clipped terminals add a mechanical, cut-metal feel. Numerals share the same faceted construction and broad, sturdy proportions, keeping the set visually unified in headlines and short lines.
Best suited to display roles where impact and immediate recognition matter—posters, title treatments, logo wordmarks, packaging accents, and bold UI labels. It is particularly effective for sports, esports, action entertainment, and tech-forward branding where sharp geometry and dense, confident letterforms reinforce the message.
The overall tone is bold and hard-edged, with a utilitarian energy that suggests machinery, sports branding, and retro-digital aesthetics. Its sharp geometry and dense forms convey strength and urgency, leaning toward action-oriented and competitive messaging rather than soft or conversational text.
The design appears intended to deliver maximum visual punch through a simplified, faceted construction that keeps forms sturdy and legible at display sizes. By systematically chamfering corners and avoiding curvature, it creates a distinctive industrial signature that reads as engineered and performance-driven.
At smaller sizes, the tight counters and frequent corner cuts can visually fill in, so it performs best when given enough size and spacing to preserve its interior shapes. The consistent facet angles across caps, lowercase, and figures create a cohesive “stenciled-by-chamfer” personality that remains recognizable even in mixed-case settings.