Slab Contrasted Amvi 12 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dean Slab' by Blaze Type, 'Miura Slab' by DSType, and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, retro, athletic, confident, playful, sturdy, impact, brand voice, display strength, retro flavor, slabbed, blocky, rounded, compact, high-impact.
A heavy, block-built slab serif with broad proportions, soft corner rounding, and strongly bracketed, rectangular serifs that read like stamped terminals. Strokes are thick and steady with noticeable but not delicate contrast, and counters stay open despite the weight. The forms are slightly condensed in their internal spaces, giving a tight, packed texture in text, while the overall letterwidths remain expansive and headline-oriented. Numerals and capitals share the same robust, squared-off construction, emphasizing a uniform, poster-ready rhythm.
This font is well-suited to headlines, posters, and large-format messaging where impact and a confident silhouette are priorities. It also fits sports or collegiate-style branding, bold packaging, and display titling where a sturdy slab presence helps carry short phrases and names.
The tone is bold and declarative, with a collegiate and mid-century advertising feel. Its chunky slabs and rounded edges project friendliness as much as authority, making it feel energetic and attention-seeking rather than formal.
The design appears intended as a high-impact display slab that combines poster-era sturdiness with a friendly, rounded finish. Its construction prioritizes strong shapes, consistent weight, and immediate legibility at large sizes for branding and attention-grabbing copy.
In the sample text, the dense color and strong horizontal serifs create a pronounced baseline and a clear, banded rhythm across lines. The weight and slab terminals dominate at smaller sizes, so it reads best when given space and used for emphasis.