Slab Contrasted Urba 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Intermedial Slab' by Blaze Type, 'Mundo Serif' by Monotype, 'Calicanto' by Sudtipos, and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, confident, heritage, rugged, collegiate, impact, credibility, tradition, legibility, display, bracketed, blocky, robust, compact, ink-trapless.
A heavy, sturdy serif design with pronounced slab-like terminals and subtly bracketed joins that soften the corners. Strokes show noticeable contrast for a slab style, with thick verticals and thinner joins and curves, producing a lively rhythm rather than a purely monoline feel. The shapes are broad and open, with generous counters in letters like O, D, and P, and a compact, impactful footprint in the lowercase. Serifs are square and weighty, helping the letters lock into strong horizontal bands in text, while the overall construction stays upright and stable.
This font is well suited for headlines and display typography where strong typographic color and clear structure are desired. It can work effectively in editorial settings for titles, section headers, and pull quotes, and it also fits packaging, labels, and signage that benefit from a sturdy, traditional voice. At larger sizes, the contrast and slab terminals add character and help maintain clarity.
The tone is assertive and traditional, evoking classic print typography with a slightly rugged, workmanlike confidence. It reads as dependable and authoritative, with an editorial and institutional flavor that can also lean collegiate when set large. The bold presence gives it a no-nonsense voice suited to emphatic messaging.
The design appears intended to deliver an assertive slab-serif presence with enough contrast and shaping to feel crafted rather than purely mechanical. It aims to balance classic, print-rooted credibility with bold impact for contemporary display use.
In the sample text, the dense color and prominent serifs create strong word shapes and clear line structure at display sizes. Numerals are similarly weighty and attention-grabbing, matching the caps in visual strength.