Sans Normal Rirek 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Interval Next' by Mostardesign, 'Nauman' and 'Nauman Neue' by The Northern Block, and 'Nuno' and 'Puck' by Type.p (names referenced only for comparison).
Keywords: ui, branding, signage, headlines, packaging, modern, clean, friendly, utilitarian, approachable, legibility, versatility, neutral voice, modernity, approachability, rounded, open apertures, even rhythm, soft corners, geometric.
A smooth, rounded sans with even strokes and softly moderated corners throughout. Uppercase forms read broad and stable, with generous internal counters and open apertures that keep shapes clear at text sizes. Curves are largely circular and elliptical, while joins and terminals stay simple and contemporary rather than calligraphic. The lowercase shows a single-storey “a” and “g,” a compact-shouldered “r,” and a straightforward “t,” contributing to a calm, consistent texture across words. Numerals are similarly open and sturdy, with clear distinctions between rounded figures like 0/8/9 and angular forms like 4/7.
This font suits interface labels, dashboards, and product UI where clarity and an unobtrusive rhythm matter. Its rounded, open shapes also work well for branding, packaging, and wayfinding, and it scales nicely into bold, simple headlines without feeling harsh.
The overall tone is modern and approachable, balancing a neutral, functional voice with soft, friendly rounding. It feels contemporary and practical rather than technical or formal, making it easy to read while still looking polished.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and a friendly, rounded presence. Its restrained details and consistent geometry suggest a goal of broad usability across digital and print contexts.
Spacing appears comfortable and even, supporting a steady rhythm in running text. The shapes favor clarity over stylization, with minimal quirks and a cohesive geometric logic across caps, lowercase, and figures.