Sans Normal Larew 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Marlin Sans' by FontMesa, 'Krong' by Joelmaker, 'Helvetica Now' by Monotype, 'Glimp' by OneSevenPointFive, and 'Atyp' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, dynamic, modern, confident, impact, emphasis, speed, display, oblique, heavy, rounded, compact, slanted terminals.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes stay consistently thick with minimal modulation, producing solid, blocky silhouettes and strong color on the page. Counters are relatively tight and apertures tend toward closed shapes, while joins and terminals are clean and slightly angled, reinforcing the forward slant. The overall rhythm is steady and compact, with robust uppercase forms and sturdy numerals that hold up well at display sizes.
Best suited to headlines, short statements, and branding where high impact and momentum are desired. It works well for sports, fitness, and promotional graphics, as well as packaging and signage that needs bold clarity at a glance. For longer text, it will be most comfortable when set large with added spacing.
The font conveys speed and assertiveness through its slant and dense weight, reading as energetic and contemporary. Its rounded geometry keeps the tone friendly rather than aggressive, making it feel sporty and promotional while still straightforward and utilitarian.
The design appears aimed at delivering a fast, emphatic voice in a simple geometric framework—combining a strong oblique stance with rounded, sturdy letterforms for attention-grabbing display typography.
The sample text shows a pronounced, consistent oblique angle that remains stable across uppercase, lowercase, and figures. The heavy weight and wide set create strong impact, but the tight counters suggest it benefits from generous tracking when used in longer lines or small sizes.