Sans Normal Larek 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Chesna Grotesk' by Horizon Type, 'Candid' by Lucas Tillian, and 'Camphor' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, dynamic, modern, confident, impact, momentum, attention, modernity, slanted, rounded, compact, clean, sturdy.
A heavy, slanted sans with rounded, built-from-curve construction and smooth joins. Strokes stay broadly even, with thick terminals and minimal modulation, producing a sturdy, compact silhouette. The italic angle is consistent across capitals, lowercase, and numerals, and the spacing feels assertive—letters sit firmly with little delicacy. Counters are relatively tight in round forms, while diagonals (like in K, V, W, X, Y) read sharp and energetic, helping the overall rhythm feel fast and emphatic.
This font works best for headlines, short statements, and branding where impact and motion are desirable. It’s well suited to sports and fitness identities, promotional graphics, packaging callouts, and bold UI/marketing accents where a strong italic sans can add momentum.
The tone is energetic and forward-leaning, with a punchy, confident voice suited to attention-grabbing messaging. Its rounded geometry keeps it friendly rather than aggressive, while the strong weight and slant add urgency and motion.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, pairing a robust weight with rounded, contemporary shapes for clear, modern emphasis.
The lowercase shows simplified, contemporary forms with robust bowls and short, sturdy terminals; the single-story a and compact e reinforce a clean, modern texture. Numerals are bold and headline-ready, with clear, simple shapes designed to hold up at larger sizes.