Slab Contrasted Ullo 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Clarendon' and 'Clarendon LT' by Linotype, 'Clarendon SB' and 'Clarendon SH' by Scangraphic Digital Type Collection, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, mastheads, confident, vintage, robust, friendly, editorial, impact, legibility, nostalgia, authority, warmth, bracketed, heavy serifs, soft joins, ball terminals, compact counters.
A heavy, squared serif design with prominent slab-like terminals and gently bracketed joins that soften the overall geometry. Strokes are thick and steady with noticeable but not extreme contrast, and the letterforms read as broad-shouldered with ample horizontal presence. The lowercase shows sturdy, rounded bowls and a two-storey “g” with a distinctive ear, while details like the “a” and “e” keep compact counters for a dense, ink-rich texture. Numerals are weighty and display-oriented, with rounded curves and strong footing that match the capitals.
Best suited to headlines and short bursts of copy where strong presence is needed—posters, mastheads, packaging, and bold brand statements. It can also work for pull quotes or subheads, producing a solid, high-impact typographic color that remains readable at moderate sizes.
The tone is assertive and dependable, with a nostalgic print feel reminiscent of classic poster and newspaper typography. Its chunky serifs and warm curves give it a friendly, approachable authority rather than a sharp or technical voice.
The design appears intended to deliver maximum emphasis with a classic slab-serif structure, balancing sturdy rectangular serifs with softened curves for a more inviting, editorial-ready personality.
The rhythm is bold and even, creating a dark, consistent color in text blocks. Several glyphs feature small flares and rounded terminals (notably in the lowercase), which add character and reduce harshness at large sizes.