Sans Normal Kolog 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, confident, sporty, modern, friendly, impact, motion, modernity, clarity, brand voice, oblique, rounded, geometric, clean, compact.
This typeface is a heavy, oblique sans with smooth, rounded curve construction and clean, continuous strokes. Letterforms lean forward consistently, with generous counters and softly tapered joins that keep dense shapes from clogging. The capitals are compact and sturdy, while the lowercase shows simplified, single-storey forms (notably the a and g) and a clear, open e; dots are round and prominent. Numerals are full-bodied and stable, with straightforward geometry and minimal ornament, maintaining an even, solid color in lines of text.
It suits display applications where impact and momentum are desired—headlines, posters, brand marks, and packaging callouts. It can also work for short-to-medium promotional copy where a bold, energetic tone is needed, especially in retail or sports-adjacent contexts.
The forward slant and thick, rounded forms give the font an energetic, confident tone that reads as contemporary and action-oriented. Its smooth geometry and friendly terminals soften the impact, keeping the overall voice approachable rather than aggressive.
The design appears intended to deliver a strong, modern italic voice with smooth geometric construction and high visual presence. It emphasizes immediacy and motion while maintaining legibility through open counters and simplified, consistent forms.
In text, the strong slant creates a pronounced rhythm and sense of motion, and the heavy weight makes spacing and counters especially important; the design’s open apertures help preserve clarity. The shapes stay consistent across upper and lower case, producing a cohesive, branded look in headlines and short blocks.