Sans Other Dimuz 18 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, stickers, playful, punchy, friendly, quirky, casual, expressiveness, approachability, impact, informality, soft corners, bulky, bouncy baseline, cartoonish, compact counters.
This typeface uses heavy, rounded-shouldered sans forms with slightly uneven contours and a subtly wavy baseline that gives the alphabet a hand-cut, poster-like feel. Strokes are thick and fairly consistent, with gentle curvature in joints and terminals that avoid sharp endings. Proportions vary from glyph to glyph, producing an irregular rhythm—particularly noticeable in rounded letters and diagonals—while remaining clearly legible. The figures are bold and simple, with open shapes and strong silhouettes that hold up well at display sizes.
It performs best in short-to-medium display settings where its bold silhouettes and playful rhythm can be appreciated—such as posters, packaging, event titles, children’s materials, stickers, and social graphics. For longer passages, it works most comfortably at larger sizes with generous spacing to preserve clarity.
The overall tone is upbeat and informal, leaning toward a comedic, kid-friendly voice rather than a strict geometric or corporate look. Its bouncy construction and chunky weight communicate energy and approachability, making text feel lively and conversational.
The design appears intended to deliver a strong, friendly display voice through oversized weight and deliberately irregular, hand-made geometry. The goal seems to be immediate visual impact and personality, favoring expressive texture over strict typographic uniformity.
The set shows intentional irregularity in widths and letterfit, creating a dynamic texture in paragraphs and headlines. Curves and bowls feel slightly inflated, and joins/diagonals carry a hand-rendered character that reads as expressive rather than technical.