Sans Normal Apkoz 3 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'HD Node Sans' by HyperDeluxe, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Ava Grand' by Matt Chansky, 'Maison Neue' by Milieu Grotesque, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, web copy, signage, editorial, presentations, modern, neutral, clean, friendly, clarity, versatility, neutrality, modernity, geometric, rounded, open, even, minimal.
This sans typeface is built from simple geometric strokes with rounded curves and largely uniform stroke thickness. Letterforms are open and clear, with generous counters in characters like O, P, R, and e, and smooth, circular bowls that keep the texture even in text. The lowercase shows a tall x-height and straightforward, unembellished shapes (single-storey a and g), while terminals are clean and mostly flat. Figures are similarly plain and readable, with a simple, open 4 and balanced rounded forms in 6, 8, and 9.
It suits interfaces, web and app typography, and general-purpose text where a clean, contemporary sans is needed. The open forms and steady texture also make it a good choice for wayfinding and informational signage, as well as presentations and editorial layouts that rely on clear hierarchy without ornamental detail.
The overall tone is contemporary and matter-of-fact, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, but the voice remains restrained and utilitarian rather than expressive or decorative.
The design appears intended as a versatile, everyday sans with geometric consistency and dependable readability. By keeping strokes uniform and shapes simple, it prioritizes a smooth, modern texture that holds up well from display sizes down into body text.
Rhythm is steady and legibility remains strong in the sample paragraph, helped by open apertures and uncomplicated joins. Diagonals (V, W, X, Y) are crisp and symmetrical, while curves maintain consistent tension, giving the design a calm, polished presence.