Sans Normal Itdav 6 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Otoiwo Grotesk' by Pepper Type, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, bold, playful, modern, impact, clarity, simplicity, presence, headline, chunky, blocky, rounded, geometric, compact counters.
The design is built from broad, smooth curves and sturdy straight segments, producing compact counters and a dense, punchy color on the page. Terminals are mostly clean and squared-off, and the rounded forms (notably in C, O, and G) keep the texture cohesive despite the weight. Overall spacing and proportions emphasize a wide, stable stance, with simple, geometric construction and minimal detail.
Best suited for headlines, posters, packaging, and logo wordmarks where a strong, friendly presence is desired. It can work well for short UI labels, signage, or social graphics when set with comfortable spacing, but its dense counters and weight make it less ideal for long body text at small sizes.
This typeface feels confident and extroverted, with a friendly bluntness that reads as modern and uncomplicated. Its heavy, rounded presence gives it an approachable, almost playful tone while still projecting solidity and impact.
The letterforms appear designed to maximize visual impact and maintain clear silhouettes at a glance, prioritizing strong rhythm and straightforward shapes over delicate detailing. The geometry and heavy strokes suggest an intention to perform as a sturdy display face that stays legible while delivering a distinctive, branded voice.
The figures and capitals match the same robust, rounded construction, creating a consistent, high-impact texture in all-caps settings. Lowercase forms keep a simple, single-storey feel where applicable, reinforcing the geometric, no-nonsense character of the family.