Sans Normal Itdav 11 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Miura' by DSType, and 'Gremlin' by Hazztype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, industrial, sporty, friendly, loud, attention grabbing, display impact, modern branding, robust readability, rounded, blocky, soft corners, compact apertures, high impact.
A heavy, rounded sans with broad proportions and dense, compact counters. Strokes are largely uniform, with softly squared terminals and subtly rounded corners that keep the forms smooth rather than sharp. Curves tend toward wide, geometric bowls (notably in C/O/Q and the lowercase), while joins and diagonals (V/W/X/Y) feel sturdy and engineered. Spacing appears generous in display settings, helping the thick shapes remain legible even as letters pack substantial black area.
Best suited to headlines, posters, and high-impact branding where large, dense letterforms are an advantage. It also works well for packaging and signage that needs immediate visibility, and for sporty or industrial-themed identities that benefit from wide, solid shapes.
The overall tone is bold and assertive, with a contemporary, sport-and-tech flavor. Rounded detailing tempers the weight, giving it a friendly, approachable solidity rather than an aggressive edge. It reads as confident, attention-seeking type meant to anchor a page.
The design appears intended to deliver maximum presence and readability at display sizes through broad, uniform strokes and rounded geometric construction. Its softened corners and compact internal spaces suggest a deliberate balance between toughness and approachability for modern commercial graphics.
Uppercase forms are clean and straightforward, while the lowercase echoes the same blocky geometry with rounded bowls and a strong baseline presence. Numerals are similarly hefty and stable, designed to hold up in big sizes and maintain clear silhouettes.