Sans Normal Itkar 4 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Sztos' by Machalski and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, modern, friendly, punchy, impact, approachability, display clarity, brand presence, rounded, geometric, blocky, compact, open counters.
A heavy, wide sans with rounded, geometric construction and consistent, low-modulation strokes. The letterforms favor broad proportions and sturdy horizontals, with large internal counters that keep shapes readable despite the dense weight. Curves are smooth and circular in character, while joins and terminals appear clean and straightforward, producing a stable, poster-like rhythm. Lowercase forms show a tall x-height and compact ascenders/descenders, and numerals follow the same chunky, rounded logic for a cohesive, uniform color on the line.
Best suited to headlines and short-to-medium display text where its weight and width can deliver immediate impact—posters, signage, packaging, and bold brand systems. It can also work for emphatic UI labels or callouts where a friendly but forceful tone is desired.
The overall tone is bold and assertive while staying approachable, with soft rounding that adds friendliness to an otherwise strong, blocky voice. It feels contemporary and energetic, lending a punchy, attention-grabbing presence without becoming sharp or aggressive.
The design appears intended to deliver maximum visual presence with a friendly, rounded geometric voice—prioritizing strong silhouettes, high legibility at display sizes, and a consistent, modern sans texture across uppercase, lowercase, and figures.
The wide set and strong black mass create prominent word shapes and a clear typographic “stamp” effect. In text, the even stroke behavior and open counters help maintain clarity, while the substantial width emphasizes impact and visibility.