Sans Normal Alkey 2 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Brice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, sporty, approachable, impact, friendliness, clarity, contemporary branding, rounded, open, clean, bouncy, soft corners.
A heavy, wide sans with rounded construction and smooth, continuous curves. Letterforms show generous counters and open apertures, with slightly softened terminals that keep strokes from feeling sharp. The overall rhythm is expansive and stable, with broad bowls (O, C, G) and sturdy verticals that hold up well at display sizes. Lowercase forms are simple and readable, with single-storey shapes where expected and a generally even, contemporary texture in text.
Well-suited for headlines, posters, and brand marks that need a bold, friendly presence. It also works effectively for packaging and signage where wide, rounded forms and open counters support quick recognition at a distance.
The tone is upbeat and approachable, combining a friendly roundness with a confident, poster-ready presence. Its wide stance and soft endings give it a contemporary, slightly playful voice without becoming novelty.
Likely designed to provide a contemporary, approachable display sans with strong impact, using rounded geometry and broad proportions to create a warm but assertive typographic voice.
Figures are large and prominent, matching the font’s display-forward proportions. Curves and joins are handled cleanly, producing a smooth silhouette and an even color that favors headings and short blocks of copy.