Sans Normal Jados 7 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype and 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, approachable, high impact, approachability, clarity, brand voice, display strength, rounded, open counters, soft corners, large apertures, even rhythm.
A heavy, rounded sans with broad proportions and smooth, circular construction. Strokes are consistently thick with gently softened joins, producing a sturdy, even texture in text. Counters are large and open, and many forms show wide apertures, helping the shapes stay clear at display sizes. Terminals tend toward clean, slightly curved or subtly flared endings rather than sharp cuts, contributing to a soft, accommodating silhouette.
This typeface is well suited to headlines, posters, and short-to-medium marketing copy where impact and friendliness are both desired. Its wide stance and open interiors make it effective for branding, packaging, and signage that needs to feel approachable while remaining highly visible.
The overall tone is upbeat and accessible, combining bold presence with a friendly softness. Its wide, open shapes read as confident and contemporary, with a slightly playful warmth that suits casual, people-facing communication.
The design appears aimed at delivering a bold, welcoming sans for display-driven typography, prioritizing strong color on the page and easy-to-grasp letterforms. Its rounded construction and open spacing cues suggest an intention to balance modern clarity with a softer, more personable voice.
The font maintains strong visual weight across both uppercase and lowercase, yielding a solid typographic “block” in paragraphs. Numerals match the letterforms’ rounded geometry and bold color, giving figures a prominent, attention-grabbing look.