Sans Normal Asmon 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, signage, presentations, modern, neutral, clean, friendly, functional, everyday legibility, contemporary utility, neutral branding, clarity-first, geometric, rounded, open apertures, even rhythm, high legibility.
A clean sans with largely circular and elliptical construction, steady stroke weight, and smooth joins. Curves are generous and consistent, while straight strokes stay crisp, producing an even color in text. Counters are open and fairly spacious, and the lowercase shows a straightforward, contemporary structure with simple terminals and a two-storey “g”. Numerals are clear and compact, matching the same rounded geometry and uniform stroke behavior.
It suits UI and product typography, dashboards, and documentation where consistent spacing and clear letterforms support fast scanning. It also works well for editorial subheads, presentations, and straightforward signage that benefits from a clean, contemporary voice.
The overall tone is modern and neutral, with a quietly friendly feel driven by rounded shapes and open counters rather than sharp or stylized details. It reads as practical and approachable, suitable for interfaces and general-purpose communication where clarity matters.
The design appears intended as a versatile, general-purpose sans focused on legibility and a calm, modern presence. Its geometric-leaning forms and restrained detailing suggest an emphasis on clarity and consistency across a wide range of sizes and settings.
The typeface maintains a stable rhythm across mixed-case settings, with capitals that feel balanced and slightly more geometric than the lowercase. Round letters (O/C/G/Q) appear smooth and controlled, helping the font keep a consistent visual texture across headings and longer lines of text.