Sans Normal Utray 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, headlines, marketing, signage, modern, approachable, dynamic, clean, casual, emphasis, readability, contemporary, versatility, humanist, oblique, open, rounded, smooth.
This is an oblique sans with smooth, rounded construction and low stroke modulation. Curves are generous and continuous, with open apertures and softly tapered terminals that keep forms readable even at smaller sizes. Proportions feel balanced rather than condensed, with a steady rhythm in the lowercase and a slightly lively, forward-leaning stance across the set. Numerals follow the same rounded, open logic, matching the letters without becoming overly geometric or rigid.
It works well for interfaces, product copy, and general-purpose branding where a clear, contemporary oblique is needed. The smooth curves and open counters also suit short to medium text in marketing materials, signage, and editorial callouts where emphasis and momentum are desired without sacrificing clarity.
The overall tone is modern and friendly, with a sense of motion from the slant that reads as energetic rather than formal. Its clean shapes and open counters give it an accessible, contemporary voice suitable for everyday communication.
The design appears intended as a versatile italic companion for a contemporary sans, prioritizing clarity and an even texture while adding forward motion. Its rounded, open shapes suggest an emphasis on friendliness and readability in practical, day-to-day applications.
The sample text shows consistent spacing and even color for an oblique style, with round letters (like o/c/e) staying smooth and stable while diagonals (like v/w/x/y) add a crisp, active texture. Uppercase forms are straightforward and legible, pairing cleanly with the softer lowercase to create a practical, versatile typographic feel.