Sans Normal Amkif 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'NuOrder' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, modern, neutral, friendly, straightforward, utilitarian, clarity, versatility, modernity, approachability, clean, rounded, geometric, open counters, large apertures.
A clean, heavy sans with rounded geometry and broadly uniform stroke thickness. Curves are smooth and circular, with open, generous counters and wide apertures that keep shapes readable at display and text sizes. Terminals are mostly blunt and squared-off, while shoulders and bowls stay softly rounded, producing an even, calm rhythm. Proportions feel contemporary and balanced, with compact joins and minimal optical quirks for a straightforward, consistent texture.
Well-suited to branding systems, headlines, and short-to-medium blocks of copy where a strong, clean presence is desired. It should work especially well for interface labels, signage-style applications, and packaging where clarity and a contemporary feel are priorities.
The overall tone is modern and approachable, with a practical, no-nonsense clarity. Its rounded forms soften the weight, making it feel friendly rather than aggressive, while still projecting confidence and solidity. The voice is neutral enough for general use, leaning toward contemporary UI and brand work.
The design appears intended to deliver a versatile, modern sans with friendly roundness and strong legibility. It prioritizes clear silhouettes and consistent construction to perform reliably across display and everyday typographic roles.
Numerals are simple and highly legible, matching the letterforms’ rounded construction and sturdy stroke presence. The type maintains a stable baseline and steady spacing in the sample text, producing an even gray value without noticeable hotspots.