Sans Normal Akgan 7 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite and 'Mazzard' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, confident, modern, approachable, clean, impact, approachability, modernity, clarity, versatility, rounded, geometric, soft, high contrast, crisp.
A heavy, rounded sans with clean, monoline strokes and broadly circular bowls. Curves are smooth and full, with minimal modulation and clear, open counters; terminals are predominantly squared-off but softened by generous rounding throughout. Proportions lean expansive, giving letters a stable footprint and an even, steady rhythm in text. Numerals follow the same rounded geometry, with simple, sturdy forms designed for clarity at display sizes.
Best suited to headlines, branding, packaging, and poster work where a bold, friendly presence is needed. It can also work for short UI labels or navigation elements thanks to its clear counters and uncomplicated shapes, though the heavy weight favors larger sizes over long passages.
The overall tone is upbeat and approachable, combining friendly roundness with a confident, contemporary weight. Its geometry reads modern and straightforward, with a slightly playful softness that keeps it from feeling harsh or technical.
The font appears intended as a versatile, modern display sans that emphasizes warmth and immediacy without sacrificing clarity. Its rounded geometry and solid stroke weight suggest a focus on impactful communication for contemporary visual identities.
The design relies on large internal spaces and broad curves to maintain legibility despite the thick stroke. Letterforms feel consistently built from simple geometric parts, producing a cohesive texture in words and headlines.