Sans Superellipse Hogud 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Shilia' by Linotype, 'PODIUM Sharp' by Machalski, 'Brown Pro' by Shinntype, and 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, friendly, modern, punchy, sporty, impact, approachability, modernity, clarity, brand presence, rounded, boxy, geometric, compact, sturdy.
This typeface is a heavy, geometric sans built from rounded-rectangle and superellipse forms. Curves are broad and controlled, with squarish counters and softened corners that keep the silhouettes chunky and stable. Strokes are largely uniform, with crisp terminals and a compact feel in letters like E, F, and T, while round characters (O, C, G, Q, 0) stay more rectangular than circular. The lowercase shows a single-storey a and g, a straightforward, footed t, and short, dense apertures that reinforce the bold, blocklike rhythm.
It works best for large-scale settings where impact and clarity matter: headlines, poster typography, branding marks, packaging, and bold editorial callouts. The sturdy, rounded construction also suits sports, tech, and lifestyle identities that want a modern, friendly weight.
The overall tone is assertive and contemporary, projecting strength without feeling harsh. Rounded geometry gives it a friendly, approachable edge, while the dense color and compact shapes add a no-nonsense, energetic presence.
The design appears intended to deliver maximum visual punch using softened, superelliptical geometry—combining bold presence with approachable rounded forms for contemporary display typography.
Counters tend to be tight and rectangular, which creates strong texture and high impact, especially in all caps. The numerals follow the same squarish, rounded logic, producing consistent color in mixed text and display settings.