Sans Superellipse Hogow 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Acumin' by Adobe, and 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, industrial, sporty, poster-like, pragmatic, impact, compactness, clarity, modernity, solidity, blocky, compact, rounded corners, squared bowls, tight spacing.
A compact, heavy sans with squared, superellipse-like curves and broadly rounded corners. Strokes are consistently thick with minimal modulation, producing a dense, blocky texture in text. Counters are relatively small and apertures are tight, while the overall construction stays upright and sturdy. Many round letters read as rounded rectangles, and diagonals (as in A, V, W, X) are clean and simple, reinforcing a utilitarian, geometric rhythm.
Best suited to headlines, short subheads, posters, and bold branding where impact and compactness are priorities. It can also work for signage and packaging that needs a sturdy, high-contrast-from-background presence, especially in large sizes and simple layouts.
The tone is forceful and matter-of-fact, with a contemporary, industrial feel. Its dense silhouettes and tight openings give it a serious, no-nonsense voice that also leans sporty and energetic at display sizes.
The design appears intended to deliver maximum visual impact in a compact footprint, using squared-rounded geometry and uniform stroke weight to create a strong, modern sans voice. Its forms prioritize solidity and reproducibility over delicacy or openness.
The heavy weight and compact proportions create strong vertical emphasis and a tight typographic color in paragraphs. Numerals match the letterforms in mass and geometry, reading clear and bold with squared curves. The lowercase retains a straightforward, functional look rather than calligraphic nuance.