Sans Normal Obmur 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Geometria' by Brownfox, 'ED Colusa' by Emyself Design, 'FF Sero' by FontFont, 'Whitney' by Hoefler & Co., 'Qamari Sans' by NamelaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, retro, chunky, high impact, approachability, display emphasis, retro modernism, rounded, soft corners, heavy terminals, compact, punchy.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are uniformly thick with minimal contrast, giving letters a dense, blocky presence. Shapes lean on circular counters and softened joins, while terminals tend to finish bluntly, keeping edges clean and sturdy. The lowercase features single-story forms (notably a and g), round dots, and short ascenders/descenders that help maintain an even, tightly set texture. Numerals follow the same robust, rounded construction for strong consistency in mixed settings.
Best suited to headlines and display typography where impact and personality are desired, such as posters, brand marks, packaging, and bold on-screen titles. It can work in short paragraphs at larger sizes, where its compact rhythm and rounded forms create a strong, cohesive texture.
The overall tone is warm and approachable, with a distinctly playful, slightly retro feel. Its weight and rounded construction communicate confidence and friendliness rather than precision or formality, making it feel lively and attention-getting.
The design appears aimed at delivering maximum presence with a friendly, rounded voice—combining sturdy, low-contrast construction with soft geometry for an inviting, modern-display look that nods to mid-century bold sans traditions.
Spacing and rhythm read as compact and efficient, producing a dark, continuous typographic color in paragraphs. The bold construction emphasizes counters and apertures that remain relatively open for the weight, helping the face stay legible despite its strong mass.