Sans Contrasted Ulsa 5 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, magazine covers, packaging, assertive, retro, editorial, playful, impact, distinctiveness, headline focus, retro flavor, flared, chiseled, beak terminals, angular, compact counters.
A heavy, display-oriented face with broad proportions and pronounced contrast between thick verticals and finer horizontals and joins. Terminals frequently finish in sharp, beak-like wedges that create a chiseled, flared impression without traditional serifs. Curves are large and smooth but often meet stems with crisp angles, producing an energetic, slightly mechanical rhythm. Counters tend to be compact and oval, and the overall texture is dense, with strong black shapes and distinctive cut-ins that stay consistent across capitals, lowercase, and numerals.
Best suited to display contexts such as headlines, posters, branding marks, magazine titles, and packaging where its sculpted terminals and bold contrast can carry the composition. It can also work for short pull quotes or section headers, especially when paired with a quieter text face.
The tone feels assertive and attention-grabbing, blending a retro, poster-like presence with a quirky edge from the pointed terminals and sculpted joins. It reads as confident and stylized rather than neutral, giving headlines a dramatic, slightly theatrical character.
The design appears intended to deliver maximum impact with a distinctive, carved terminal language—combining wide, weighty silhouettes with controlled contrast to create memorable letterforms for branding and editorial display.
The sample text shows strong word-shape and impact at large sizes, while the tight interior spaces and sharp terminal details suggest the design is meant to be appreciated where those cuts and flares can remain clear. Numerals follow the same sculpted logic, with curved forms emphasized and angular entry/exit strokes adding personality.