Sans Normal Akgup 4 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, playful, confident, approachable, impact, simplicity, approachability, modernity, geometric, rounded, sturdy, clean, soft corners.
A heavy, geometric sans with monoline construction and generously rounded outer curves. Counters are mostly circular to oval, producing a smooth, even rhythm across caps and lowercase. Terminals are clean and blunt, with minimal contrast and a generally low‑complexity stroke logic that keeps forms compact and sturdy. The uppercase set reads broad and stable, while the lowercase shows simple, single-storey structures (notably a and g) that reinforce the geometric, contemporary feel.
Best suited to display roles where strong, clean letterforms need to read quickly: branding and logo wordmarks, posters, packaging, and large-format signage. It also performs well for short UI labels or callouts where a friendly but assertive tone is desired, especially at medium-to-large sizes.
The overall tone is friendly and contemporary, with a slightly playful softness coming from the rounded shapes and open counters. Its strong weight gives it a confident, headline-forward presence without feeling aggressive, leaning more toward approachable and upbeat than industrial.
The design appears intended to deliver a contemporary geometric voice with high impact and straightforward legibility. By combining bold, simple construction with rounded forms and open counters, it aims to feel modern and accessible while maintaining strong presence in display typography.
Round letters like O, Q, and e emphasize near-circular geometry, and the numerals follow the same stout, simplified approach with clear, bold silhouettes. Diagonals (V, W, X) are thick and direct, contributing to a consistent, poster-like texture when set in text.