Sans Normal Lubev 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, confident, retro, impact, motion, approachability, headline emphasis, brand presence, oblique, rounded, compact counters, soft terminals, chunky.
A heavy, oblique sans with broad proportions and smooth, rounded contouring. Strokes are consistently thick with minimal modulation, producing dense, high-impact silhouettes. Curves tend toward circular bowls and soft, blunted terminals, while joins stay clean and sturdy; apertures are somewhat compact, giving letters like a, e, and s a tight, cohesive rhythm. The overall spacing and shapes emphasize mass and momentum, with legible, simplified forms that hold together well at display sizes.
Best suited to display typography where impact is needed: headlines, posters, and bold brand statements. The oblique, weighty forms work especially well for sports and lifestyle branding, packaging, and promotional graphics where a sense of motion and confidence helps carry the message. It is less ideal for long-form text due to its dense strokes and compact internal spaces.
The font reads energetic and assertive, with a friendly warmth coming from its rounded shapes. Its slanted stance adds motion and a sporty, action-oriented tone, while the overall heft communicates confidence and immediacy. The result feels contemporary with a mild retro headline flavor.
The design appears intended to deliver maximum presence with a smooth, approachable finish—combining strong, simplified sans forms with a forward slant for speed and emphasis. It prioritizes visual punch and brandability over delicate detail.
Uppercase forms stay straightforward and bold, while lowercase and numerals maintain the same chunky, rounded construction for a consistent voice. The figures are similarly weighty and readable, suited to prominent numeric callouts.