Sans Normal Omkur 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Aalto Sans' by Los Andes, and 'Kimura Sans' and 'Modet' by Plau (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, clean, friendly, corporate, impact, clarity, legibility, modernity, simplicity, geometric, rounded, blocky, sturdy, even rhythm.
A heavy, geometric sans with broad proportions and large interior counters. Curves are smooth and close to circular in O/C/G, while straight strokes terminate with clean, mostly flat ends; joins are crisp, giving the design a sturdy, engineered feel. The stroke weight is very even across the alphabet, with minimal modulation, and spacing appears open and consistent, supporting clear word shapes in the sample text. Numerals are robust and legible, with simple, compact forms that match the letters’ overall mass and rhythm.
Best suited to headlines, branding, and short-to-medium display text where its weight and width can create strong impact. It also works well for signage and packaging that benefits from quick recognition and a clean, contemporary voice; for extended body copy, it will be most comfortable at larger sizes due to its dense color.
The overall tone reads modern and assured, balancing friendly roundness with a strong, no-nonsense presence. It feels contemporary and utilitarian rather than expressive, projecting clarity and reliability in headlines and UI-style settings.
The design appears intended to deliver a bold, contemporary sans that remains highly readable through large counters, even stroke weight, and uncomplicated shapes. Its broad stance and geometric construction suggest a focus on impact and clarity across prominent messaging.
Round letters maintain generous counters, helping prevent the heavy weight from clogging at display sizes. Diacritics and punctuation in the sample (colon, apostrophe, ampersand) follow the same solid, simplified construction, reinforcing a cohesive, straightforward texture.