Sans Superellipse Gulof 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Mollen' by Eko Bimantara, 'Gltp Starion' by Glowtype, 'Engrez' by Indian Type Foundry, 'Branding SF' by Latinotype, 'Neue Frutiger Paneuropean' by Linotype, 'Fact' by ParaType, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, clean, impact, approachability, clarity, brand voice, modernity, rounded, blocky, geometric, compact, sturdy.
A heavy, rounded sans with a soft-cornered, superellipse construction and broad, even strokes. Curves are smooth and generously radiused, while straight segments and terminals are clean and blunt, producing a compact, sturdy silhouette. Counters are moderately open for the weight, with circular forms leaning toward rounded-rectangle geometry; joins stay simple and stable, and diagonal letters keep a controlled, slightly squared-off feel. Numerals follow the same robust, rounded logic and read clearly at display sizes.
Best suited for headlines and short-form copy where strong presence and quick recognition are needed. The thick, rounded forms work well in branding, packaging, posters, and signage—especially in high-contrast layouts or large-scale applications where the friendly geometry can carry the visual voice.
The overall tone is bold and approachable, combining contemporary geometric order with softened edges. It feels direct and confident without becoming aggressive, making it well suited to upbeat, brand-forward messaging.
Likely intended as a contemporary display sans that balances impact with approachability through rounded-rectangle geometry and simplified, sturdy letterforms. The goal appears to be a distinctive, easily recognizable texture that remains clean and functional in prominent typographic roles.
The design emphasizes consistency across capitals, lowercase, and figures, with a uniform rhythmic texture in text. Round letters and bowls (such as in o, e, p, and b) show a distinctly squarish roundness that reinforces the font’s structured, modern personality.