Sans Superellipse Wusi 1 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Gltp Starion' by Glowtype, and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, techy, punchy, friendly, industrial, impact, modernity, approachability, signage, logo use, rounded corners, compact apertures, large counters, blocky, smooth curves.
A heavy, block-like sans with rounded-rectangle construction and softened corners throughout. Curves resolve into broad superelliptical bowls, while straight strokes stay flat and steady, creating a firm horizontal emphasis. Counters are generously open for the weight, but apertures tend to be tight, giving letters a compact, engineered feel. Terminals are blunt and consistently rounded rather than cut sharp, and the overall rhythm is dense and highly graphic, with sturdy joins and minimal stroke modulation.
This face works best in large sizes where its chunky geometry and rounded-square silhouettes can carry impact—headlines, posters, sports or event graphics, bold branding systems, packaging, and punchy UI labels. In paragraphs it creates a dense, emphatic color that suits short bursts of text more than extended reading.
The tone is bold and assertive with a friendly softness from the rounded geometry. It reads as modern and utilitarian—confident, slightly futuristic, and well-suited to energetic, attention-grabbing messaging.
The design appears intended to deliver maximum visual presence while staying approachable, using superelliptical rounding to soften an otherwise industrial, block-built structure. It aims for a contemporary display voice that remains consistent and controlled across letters and numbers.
Uppercase forms feel especially wide and planted, while the lowercase keeps the same squared-round logic, producing a cohesive, logo-ready texture in text. Numerals match the same rounded, athletic construction, maintaining strong visual consistency across the set.