Slab Contrasted Sumu 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, western, circus, retro, poster, playful, attention, nostalgia, impact, bracketed, chunky, blocky, ink-trap like, soft corners.
A heavy, blocky slab serif with broad proportions and a confident, poster-like stance. Stems are thick and fairly uniform, while the serifs read as squared slabs with subtle bracketing; many terminals and joins show small notches and cut-ins that create an ink-trap-like, stamped impression. Curves are round and generous, counters are relatively open for the weight, and the overall rhythm alternates between strong verticals and wide, smooth bowls. The lowercase is sturdy and compact in detail, with single-story a and g, and the figures are large, blunt, and emphatic.
Well suited to headlines, posters, and short, punchy copy where a bold, vintage voice is needed. It can also work effectively for packaging, labels, event branding, and signage—especially when paired with simpler supporting text for longer reading.
The tone is bold and theatrical, evoking vintage display typography associated with circus bills, saloon signage, and mid-century advertising. Its carved-in details and chunky slabs add a slightly rugged, workmanlike character while keeping a friendly, playful energy at headline sizes.
This design appears intended as a high-impact display slab that blends classic sign and poster traditions with practical cut-ins that help preserve shape under heavy weight. The goal is a memorable, characterful texture that holds together in large-scale typography.
At smaller sizes the internal notches and tight apertures may begin to fill, so the design reads best when given room and strong contrast on the page. The numerals and capitals carry the same assertive, sign-painting flavor, helping the font maintain a consistent voice across short lines of text.