Sans Normal Okdow 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, friendly, confident, clean, neutral, clarity, modernity, approachability, utility, impact, geometric, rounded, sturdy, crisp, minimal.
A solid, geometric sans with rounded curves and straightforward, mostly circular construction in bowls and counters. Strokes stay even and firm, with clean terminals and minimal modulation, producing a strong, steady texture in text. Proportions feel broadly contemporary: wide, open apertures, generous counters, and uncomplicated joins that keep forms readable at a range of sizes. The lowercase is simple and utilitarian, with a single-storey “a,” compact descenders, and a short, sturdy “t,” while the uppercase maintains clear, blocky silhouettes and consistent rhythm across the alphabet and figures.
This face works best where a clear, contemporary voice is needed—headlines, brand marks, packaging, and poster typography. It also suits interface labels and wayfinding where sturdy letterforms and open counters help maintain legibility at small-to-medium sizes.
The overall tone is modern and approachable, projecting clarity and practicality rather than ornament. Its rounded geometry and confident weight give it a friendly, no-nonsense voice suited to straightforward communication.
The design appears intended as a modern, geometric workhorse that prioritizes clean construction and high clarity while retaining an approachable feel through rounded forms and simple letter architecture.
Numbers and capitals have strong, easily scannable shapes, and the punctuation shown in the sample text reads cleanly against the heavy stroke. The overall spacing and rhythm create a dense but controlled paragraph color that favors emphasis and clarity.