Sans Normal Dumam 22 is a light, very wide, low contrast, upright, normal x-height font visually similar to 'Freigeist' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui display, modern, clean, calm, technical, neutral, clarity, modernity, geometric simplicity, display presence, neutral voice, monoline, geometric, open apertures, rounded, spacious.
This typeface is a monoline, geometric sans with broad proportions and generous internal space. Curves are smooth and near-circular, while straight strokes stay crisp and even, producing a controlled, consistent rhythm. Counters are large and open, terminals are clean, and joins are kept simple; overall spacing reads relaxed, with a distinctly wide stance in both caps and lowercase. Figures follow the same restrained construction, leaning on simple arcs and straight strokes for clarity.
It performs best in headlines, brand marks, posters, and other display settings where its wide footprint and clean geometry can be appreciated. The open counters and straightforward shapes also suit short UI labels, navigation, and environmental signage, particularly when a neutral, contemporary voice is desired.
The overall tone is modern and composed, with a quiet, matter-of-fact presence. Its wide set and airy forms give it a calm, contemporary feel that reads as tidy and technical rather than expressive or playful.
The design appears intended to deliver a streamlined, contemporary sans built from simple geometric components, prioritizing visual clarity and a spacious typographic color. Its wide proportions suggest a focus on display impact and an unhurried, modern texture in setting.
The design emphasizes uniform stroke behavior and smooth roundness, which helps maintain an even texture across mixed-case text. Distinctive, simplified letterforms (especially in rounded characters) reinforce a geometric identity and support clear word shapes at display sizes.