Sans Normal Ogdu 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' and 'Neutro' by Durotype; 'Acherus Grotesque', 'Acherus Militant', and 'Marcher' by Horizon Type; 'Neptune' by Indian Type Foundry; and 'Hoxton Samuels' by Samuelstype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, clean, impact, clarity, modern branding, straightforward legibility, geometric, blocky, rounded, compact, high impact.
A heavy, geometric sans with smooth curves and broad, even strokes that keep counters open despite the dark color. Round letters are close to circular, while straight-sided forms feel squared-off with subtly softened corners, creating a sturdy, contemporary silhouette. Terminals are clean and mostly horizontal or vertical, with simplified joins and minimal modulation. The lowercase is compact and sturdy, with single-storey a and g and a prominent, round dot on i/j, reinforcing a utilitarian, no-nonsense construction.
Best suited for headlines, display typography, and short to medium-length copy where a strong voice is needed. It works well for branding, packaging, signage, and editorial titles, especially when set large or with generous spacing to let the shapes breathe.
The overall tone is bold and straightforward with a friendly edge—more approachable than aggressive, but still highly assertive on the page. Its simplified geometry and dense color give it a contemporary, brand-forward feel suited to attention-grabbing messaging.
The font appears designed to deliver maximum impact with minimal stylistic noise: a geometric, highly legible sans that stays clean and contemporary while projecting confidence. Its simplified, rounded construction suggests an emphasis on clarity and versatility in modern visual identities.
The design maintains consistent stroke heft across curves and diagonals, producing a strong typographic “black” and steady rhythm in text. Wide, rounded bowls (notably in o/e) and clear apertures help keep large-size readability high. Numerals match the letterforms’ geometric logic with sturdy, simple shapes and strong presence.