Sans Normal Dumam 13 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, editorial, clean, modern, approachable, neutral, technical, clarity, versatility, legibility, neutrality, open apertures, humanist touch, rounded forms, generous spacing, smooth curves.
This typeface is a clean sans with smooth, rounded bowls and a generally even stroke presence. Proportions lean horizontally generous, with round characters appearing broad and open, and counters kept clear for legibility. Terminals are mostly straight or softly rounded, and the overall geometry favors simple curves and steady verticals without decorative detailing. Spacing reads comfortable in text, with a calm rhythm and consistent shapes across uppercase, lowercase, and numerals.
It performs well in interfaces and product typography where clarity and a calm texture are important, and it also suits editorial and general body copy at comfortable reading sizes. The open shapes and broad proportions can work nicely for signage and display lines where quick recognition matters.
The overall tone feels modern and neutral, with an approachable, everyday character rather than a stylized or edgy voice. Its open forms and restrained construction suggest clarity and usability, giving it a straightforward, contemporary feel suited to information-forward design.
The design appears intended as a general-purpose, contemporary sans optimized for clear reading and a friendly neutrality. Its emphasis on open counters, uncomplicated curves, and consistent construction suggests a focus on versatile, day-to-day typography rather than expressive branding extremes.
Lowercase shapes show simplified construction with minimal flourish, while capitals maintain a balanced, clean silhouette. Numerals follow the same open, rounded logic, aiming for consistency and easy scanning. The sample text shows stable texture in paragraphs, with counters and joins staying clear at larger sizes.