Sans Normal Okrub 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Afical' by Formatype Foundry, 'Goga' by Narrow Type, 'Few Grotesk' by Studio Few, and 'Armin Grotesk' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, friendly, confident, clean, techy, impact, clarity, contemporary tone, brand presence, screen readability, geometric, rounded, sturdy, neutral, high legibility.
A sturdy sans with broad proportions and generous counters, combining rounded bowls with crisp, straight terminals. Curves read smooth and circular while joins stay clean and simple, creating an even, contemporary rhythm across uppercase and lowercase. Stroke weight is consistently heavy with minimal modulation, and spacing feels open enough to keep the dense weight readable. Figures are large and robust, with clear interior shapes and straightforward construction that matches the letterforms.
This font is well suited to display roles such as headlines, posters, and punchy branding where strong presence and clean geometry are priorities. It can also work for UI labels and navigation or wayfinding-style signage, where bold, rounded forms and open counters help retain legibility at a range of sizes.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry softens the heaviness, giving it a friendly, contemporary voice suited to digital and brand-forward contexts.
The design appears intended to provide a contemporary, geometric sans voice with strong visual impact and reliable clarity. Its emphasis on broad, rounded forms and consistent weight suggests a focus on modern communication and straightforward readability in prominent text settings.
The uppercase set appears particularly solid and billboard-ready, while the lowercase maintains clear differentiation through open apertures and uncomplicated forms. The numerals follow the same geometric logic and feel well matched in color and mass, supporting consistent texture in mixed alphanumeric settings.