Serif Normal Anmur 6 is a bold, wide, very high contrast, italic, normal x-height font visually similar to 'Zesta' by Indian Type Foundry and 'Princesa' by Latinotype (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, fashion, editorial, luxury, dramatic, theatrical, attention, elegance, impact, editorial tone, expressiveness, calligraphic, swashy, curvilinear, bracketed, sharp.
A high-contrast serif with a pronounced italic slant and a distinctly calligraphic construction. Thick, sculpted main strokes are paired with hairline connections and razor-thin terminals, creating a lively, ink-driven rhythm. Serifs appear bracketed and often flare into sharp, tapered points; many letters show swelling curves, teardrop/ball-like terminals, and occasional swash-like extenders. Proportions lean broad in the capitals with generous bowls and strong diagonals, while the lowercase keeps a traditional text-like structure but with noticeably animated joins and varied stroke modulation.
Best suited to headlines, magazine titling, and brand marks where contrast and italic motion can be appreciated. It also fits premium packaging and promotional graphics that benefit from an editorial, high-fashion voice. For longer text, it will work most comfortably at larger sizes where hairlines and terminals stay crisp.
The overall tone feels luxurious and performative—more runway headline than quiet book page. Its glossy contrast and flamboyant terminals convey confidence and drama, with a slightly vintage, high-style sensibility that reads as premium and attention-seeking.
The design appears intended to blend conventional serif familiarity with a more theatrical, calligraphy-led silhouette. By pushing contrast, slant, and terminal flourish, it aims to deliver an upscale editorial feel while staying legible enough for short blocks of prominent copy.
Large sizes reveal distinctive sculpting in curves (notably in S, a, e, and the numerals) and a strong diagonal energy in letters like N, V, W, and X. The punctuation and counters remain clear, but the sharp hairlines and expressive terminals make the design feel intentionally display-forward.