Sans Normal Keban 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'Interval Next' by Mostardesign; and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, dynamic, modern, industrial, impact, motion, modernity, clarity, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with compact proportions and smooth, rounded geometry. Curves are built from broad, even strokes with minimal modulation, while terminals are mostly blunt and cleanly finished. The italic slant is consistent across capitals, lowercase, and numerals, creating a forward-leaning rhythm that feels tight and purposeful. Counters stay relatively open for a dense style, and the overall spacing reads controlled and headline-oriented.
Best suited for display use such as headlines, posters, campaign graphics, and bold branding systems where the slant can add momentum. It also fits packaging and product identities that need a compact, high-contrast-in-size silhouette, and can work well for sports or industrial-themed design when used at larger sizes.
The tone is energetic and assertive, with a fast, contemporary feel. Its slanted stance and sturdy forms convey motion and decisiveness, leaning toward a sporty, utilitarian voice rather than a delicate or formal one.
The design appears intended to deliver a modern, energetic sans voice with a consistent oblique angle and sturdy, geometric letterforms. It prioritizes impact and momentum while keeping forms clean and broadly legible in short bursts of text.
Uppercase shapes are straightforward and geometric, while the lowercase keeps simple constructions that favor clarity over characterful detailing. Numerals follow the same sturdy, oblique construction and appear designed to hold up in large, high-impact settings.