Sans Faceted Fufo 7 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Korolev' by Device, 'Cairoli Now' by Italiantype, 'Hype vol 3' by Positype, and 'Gemsbuck Pro' by Studio Fat Cat (names referenced only for comparison).
Keywords: headlines, posters, sports, automotive, branding, sporty, dynamic, industrial, tough, modern, impact, speed, space-saving, ruggedness, clarity, angular, beveled, compressed, hard-edged, mechanical.
The design is a condensed, slanted sans with heavy, even strokes and faceted terminals that replace smooth curves with angular cuts. Counters are tight and shapes are compact, producing a high-density texture and a strong vertical rhythm. The overall drawing emphasizes straight segments, beveled corners, and squared shoulders, maintaining a consistent, engineered look across caps, lowercase, and numerals.
It works best for headlines and short, high-energy messages where a compact, forceful voice is needed—such as sports branding, motorsport and automotive graphics, activewear packaging, and promotional posters. The condensed build also suits labeling, wayfinding-style titling, and UI banners where space is tight and a bold, technical tone is desirable.
This typeface feels fast, assertive, and slightly aggressive, with a forward-driving stance that reads as sporty and modern. The sharp, clipped corners add a technical edge, giving it a rugged, industrial confidence rather than a soft or friendly tone.
The font appears designed to deliver maximum impact in limited horizontal space, pairing a steep slant with condensed proportions for a sense of motion. Faceted detailing suggests an intention to evoke machined materials and sharp precision while keeping letterforms straightforward and highly graphic.
Uppercase forms are especially geometric and tightly set, while lowercase retains the same angular logic with simplified, utilitarian shapes. Numerals follow the same faceted construction, keeping the set visually cohesive for data-like or performance-oriented applications.