Sans Superellipse Upke 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Clonoid' by Dharma Type, 'Gremlin' by Hazztype, 'Organetto' by Latinotype, and 'Oracle' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, techy, futuristic, assertive, clean, sporty, impact, modernity, geometric consistency, brand identity, display clarity, rounded corners, squared curves, soft terminals, large counters, compact apertures.
A heavy, blocky sans with superelliptical construction: round forms resolve into rounded-rectangle shapes and corners stay consistently softened rather than fully circular. Strokes are uniform and dense, with broad proportions and a stable, upright stance. Curves and straight segments transition with crisp, engineered joins, producing a tight rhythm and strong word silhouettes. Counters tend to be generous and rectangular, while apertures are somewhat compact, helping the letters hold together as solid, high-impact shapes.
Best suited to headlines and display settings where its broad, dense shapes can deliver maximum impact. It works well for logos and brand marks that want a contemporary, tech-leaning geometry, and for packaging or promotional graphics that benefit from strong, compact wordforms. In UI or signage, it will be most effective for short labels and large-scale emphasis rather than long reading.
The overall tone is modern and technical, with a streamlined, machine-made feel. Its softened-square geometry reads futuristic and sporty rather than playful, projecting confidence and immediacy. The weight and width add a loud, poster-like presence that feels suited to contemporary branding and interface-forward aesthetics.
The design appears intended to merge the efficiency of a geometric sans with the personality of superelliptical, rounded-rectangle forms. By keeping stroke weight even and corners consistently softened, it aims for a bold, modern identity that remains orderly and highly recognizable. The overall construction suggests a focus on branding and display clarity, emphasizing strong silhouettes over delicate detail.
Distinctive squarish rounds show up clearly in characters like O, D, and 0, and the lowercase follows the same geometric logic, keeping the system cohesive across cases and numerals. The punctuation and spacing in the sample text suggest it is designed to remain legible at large sizes where its distinctive corner treatment becomes a key part of the identity.