Sans Normal Luliw 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor and 'Brock Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, energetic, confident, impact, emphasis, motion, branding, clarity, geometric, rounded, oblique, compact counters, soft corners.
A heavy, oblique sans with a broad footprint and smooth, rounded geometry. Letterforms lean consistently to the right with firm, blocky joins and generous curves, producing a strong, stable silhouette. Counters are relatively compact in many glyphs, and terminals are generally clean and blunt rather than tapered, keeping the texture dense and high-impact. The overall rhythm is even and sturdy, with simple construction and minimal detailing.
Best suited for headlines, large-scale display copy, and brand marks where impact and speed are priorities. It works well on posters, packaging, wayfinding, and sports or event graphics, and can support short subheads or callouts when generous spacing is available.
The tone is bold, direct, and kinetic, evoking contemporary sports branding and high-energy advertising. Its slanted stance and large, dark shapes feel urgent and promotional, while the rounded forms keep it friendly rather than severe.
The design appears intended to deliver a contemporary, high-impact display voice: a straightforward geometric sans pushed into a strong oblique stance for motion and emphasis, while keeping forms rounded and uncomplicated for immediate recognition.
Uppercase shapes read especially solid and poster-like, while the lowercase maintains clear, simplified forms suited to short bursts of text. Numerals are similarly weighty and slanted, matching the headline-forward voice of the letters.