Sans Superellipse Horol 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Logik' by Monotype, 'Navine' by OneSevenPointFive, 'Gunar' and 'Nuber' by The Northern Block, and 'Ddt' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, sporty, playful, retro, assertive, impact, sturdiness, modern utility, logo display, geometric consistency, blocky, rounded, compact, sturdy, geometric.
This typeface uses heavy, block-like strokes with rounded-rectangle (superellipse) curves and squared-off terminals. Counters are tight and often rectangular, giving letters a compact, machined feel. The geometry is largely orthogonal with softened corners, producing a strong, poster-ready silhouette and even color across lines. Spacing appears slightly compact in the sample text, with dense word shapes and crisp interior cut-ins that keep forms from clogging at large sizes.
Best suited for headlines, titles, and short bursts of text where its dense shapes and chunky counters read cleanly. It works well for branding and packaging that want a rugged, modern presence, and it naturally fits sports, gaming, and industrial-themed graphics. For long-form reading, it will be most effective at larger sizes and with generous leading to keep the texture from feeling too heavy.
The overall tone is bold and confident with a utilitarian, contemporary edge. Its rounded blocks add a friendly, game-like energy, while the dense construction reads as tough and decisive. The result feels sporty and industrial at once, with a mild retro arcade flavor.
The design appears intended to deliver maximum impact through compact, rounded-rectangular geometry and consistent stroke mass. It prioritizes strong silhouettes, quick recognition, and a distinctive, engineered personality that holds up in large display settings and logo-style wordmarks.
Uppercase forms lean on wide horizontals and squared bowls; lowercase maintains the same rectilinear logic with simplified joins and minimal modulation. Numerals are similarly boxy with rounded corners, designed to stay visually consistent with the capitals. The font’s distinctive character comes from the combination of softened corners and sharply cut counters, which creates a punchy, logo-like rhythm.