Sans Normal Pelug 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, punchy, retro, approachable, impact, friendliness, brand voice, retro display, clarity, rounded, geometric, blocky, soft-cornered, heavyweight.
A heavy, rounded sans with broad proportions and simplified, geometric construction. Strokes are consistently thick with smooth, circular curves and flattened terminals, producing chunky counters and sturdy interior spaces. The lowercase shows a single-storey "a" and "g" with compact bowls, while the uppercase keeps broad shoulders and generous curves (notably in C, G, O, Q). Numerals are equally weighty and round, with compact apertures and a prominent, blocky presence that holds up well at display sizes.
Best suited to headlines and short statements where strong mass and rounded geometry can carry the message. It works particularly well for branding, packaging, and signage that needs an approachable, high-impact voice, and it can also serve in large UI or product titling where a friendly, chunky display style is desired.
The overall tone is cheerful and confident, with a soft, toy-like sturdiness that feels welcoming rather than strict. Its wide, rounded silhouettes evoke mid-century display lettering and contemporary brand-friendly friendliness, making text feel bold, upbeat, and a little nostalgic.
The font appears designed to deliver maximum impact with a warm, rounded personality—prioritizing bold readability and a cohesive geometric rhythm for attention-grabbing display typography. Its simplified forms and consistent weight suggest an emphasis on versatility for branding and prominent messaging over delicate detail.
The design favors clarity through simple forms and large masses, with tight, consistent shaping across curves and joins. Diagonals (A, V, W, X, Y) are thick and stable, and the punctuation-like details (such as the Q tail) are kept minimal and integrated, reinforcing a clean, logo-ready look.